Tesco is going through a bad patch at the moment and is being slated for dirty, out of date stores. I’m oblivious to that, but I have definitely noticed a decline over the last 10 years or so. I have been made to feel that I am a pawn in their scheme to make as much money out of gullible customers as they can. My response has been to try to fight back.
There wasn’t much else to choose from when we arrived in Dinas Powys 20 years ago. Tescos were 3 out of 4 of the nearest supermarkets within 5 miles. The other was Safeway so there wasn’t much of a choice. We hadn’t used Tesco in the North East and found it to be better than what we were used to. I enjoyed the ready meals in the earlier days and the pastries were good.
The rot set in in the early 2000s. I was shopping at the Tesco Extra off the A48 near Gabalfa because it was close to where the kids went to orchestra. The first negative I can remember was a comment back from a staff member after I had remarked that my shop was taking longer after they had reorganised the store. ‘You’ll get used to it’, I was told. They reorganise the store to try to get the customers to buy things they don’t really want and I, the customer, have to go along with it. Around this time I found a number of cases where the multi-buys were more expensive than the single purchase or the shelves were confusingly or incorrectly labelled. The customer support staff seemed quite surly when I pointed this out. I’m meant to fall for the trick, not complain.
Tesco had a Shopper Thoughts web based customer survey and feedback scheme which I joined. Although initially promising, I found that the main aim seemed to be to promote new products and ask whether you might buy them. In the end I gave up on it as it would reject my input part way through the survey when it realised I didn’t want to buy what they were pushing. I decided it was a waste of time; in fact it was another example of Tesco wasting my time.
The Clubcard Voucher scheme was a good idea executed in a way designed to piss me off. I would forget vouchers and feel ripped off. If I should be getting so much off, I was obviously paying too much without the voucher. Recently we have been getting so many vouchers for £6 off a £60 shop or similar that the overall effect is to convince me that if I don’t have a voucher I’m paying 10% too much, so I shop elsewhere. Sometimes the combination of vouchers and discounts can mean I’m paying half of what I would the next week. So I don’t go the next week and feel elated that I have beat Tesco at their own game.
Tesco has some good points. The pastries are still good, as are the puddings and cereal, but the ready meals went downhill and I now go to the local butcher which not only is much better quality but also cheaper, as is the local fruit and veg shop. I like the ‘scan as you shop’ because I shop by bike and I can check my panniers will take what I’ve bought and I like trying to ‘game’ the vouchers and discounts. Tesco is still the second closest supermarket after Lidl (which I now use almost as much) and if we have some vouchers I am still tempted there, but the pricing is so erratic that if something I buy regularly is not on offer I don’t buy it and would prefer to pay the full price anywhere else other than in Tesco.